TikTok is introducing a fresh option that enables them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the company announced that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread launch. This advancement coincides with a rise in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on a competing service only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its service tagged as AI-generated. In total, in excess of 100 mn pieces of content are submitted to the service every day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI-generated videos they see by opening the “manage topic” setting in the application and picking AI-made media. Other topics that are already be modified under the setting encompass news, clothing, beauty, and movement.
Content Labeling and Policies
Its policies oblige content makers to label lifelike AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
Additionally, the app will henceforth add an artificially created tag to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This step is aimed to stop users from trying to evade the tagging system.
AI Literacy Programs
The platform is additionally launching a $2m awareness program for specialists and organizations to develop informative material about using AI responsibly. This project will assist charitable organizations dedicated to training computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during debate over intentions to make redundant hundreds of review team members in the United Kingdom. It is expected to cut hundreds of positions in its trust and safety division in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would remain essential, but AI can protect employees by removing the most harmful content before it is viewed by people. The company stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
